The first question we ask ourselves, no matter which brand we’re working on, is: what’s the goal this brand is trying to achieve through its social media accounts? Although it’s true that in today’s day and age almost every brand has a presence on social media, that doesn’t mean that every brand has to have the same presence. Without this crucial first step of setting up a goal, we might be losing time and energy on something that doesn’t do our client any good. Is it brand awareness or website conversions? With a goal in mind, we can optimize the content, channels and post types for a specific goal we’re trying to achieve.
Our social media team have perfosional experinces in this field.